Develop and execute digital marketing campaigns across LinkedIn, Google Ads, email marketing platforms, and organic SEO strategies.
Manage and update the company's website (Joomla), ensuring SEO optimization and content alignment with marketing initiatives.
Build targeted prospect lists through LinkedIn (using Sales Navigator or similar AI tools) and engage decision-makers through personalized messaging.
Create and schedule professional LinkedIn posts, lead nurture sequences, and promotional campaigns supporting Hexafusion’s services.
Manage email marketing campaigns via HubSpot and Mailchimp, including list management, segmentation, and reporting.
Create and manage Hexafusion’s Social media and YouTube channels, including posting educational, promotional, and service-related video content and posts to strengthen brand authority.
Design and coordinate webinars, virtual events, and online workshops to generate inbound interest and support lead generation efforts.
Analyze and report on digital marketing KPIs, lead generation outcomes, and campaign effectiveness, providing actionable insights for improvement.
Support preparation of marketing materials, landing pages, and lead generation assets in collaboration with the leadership and technical teams.
Ensure all marketing communication is professional, polished, and aligned with Hexafusion’s brand standards.
